My fear with the acquisition was that since JustFab was the acquirer, Shoedazzle would turn into an extension of JustFab. It took a few months but sadly I believe I was correct.
JustFab is “known” for their club shoes. Though I have purchased from them, for the 2 years I’ve been a member most of their shoes are unnecessarily platform. EVERY shoe doesn’t have to be a platform!!! This is coming from someone who is 5’6″!!! Also the quality of their shoes reminds me of ‘Rainbows’, and if you’ve ever shopped at a Rainbows, you know what I mean.
I’m slowly seeing Shoedazzle’s variety morph into a cauldron of platform shoes.
And the $40 commitment/ credit?! No thank you ma’am. One of my friends was interested in joining under the $9.95 a month VIP Classic, but it wasn’t available. Only the “JustFab special” of $39.95 a month. *insert angry face*
Currently Shoedazzle STILL has a better shoe selection, but I’ve been around my share of acquisitions to know that more times than not, it’s the acquired company that succumbs to the company that has acquired.
I will keep my eyes out and though not rush to buy everything, in fiscal discretion, purchase shoes that would not only be a bargain, but as asset to my closet.
As always, shop wisely!